PMR Market Experts – Business Platform

About project

We designed and implemented a modern website for PMR Market Experts – one of the leading research and consulting companies in the CEE region. The goal was to better present their offering, promote expertise through reports and blog content, and make it easier for potential clients to get in touch. The website was built from scratch, including UX/UI design and content architecture. Our challenge was to deliver a corporate-style site that also felt accessible, clear, and conversion-oriented.

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Problem:

The outdated website made it harder to attract and convert B2B clients. Challenges included:

Lack of clear product and service categorization
Low visibility of downloadable content and lead magnets
No modern blog or expert knowledge section
Ineffective contact paths and forms
Outdated design and low responsiveness on mobile

Actions Taken:

Content audit and architecture planning: We started by analyzing the old site structure and reorganizing it into a clear, intuitive sitemap, aligning it with how PMR’s clients seek information.
User journey and conversion optimization: We mapped the paths taken by potential clients to access reports or request consultations, then designed the site to guide users toward clear CTAs and contact points.
UX/UI design with a corporate identity: Our designers prepared a professional and modern layout, combining the company’s branding with clear, minimalistic interface elements that enhance readability.
Implementation of a report preview system: We built a custom solution to showcase previews of PMR’s analytical reports, encouraging users to explore more and request access or contact consultants.
Blog setup and expert content integration: We developed a blog module and designed it to support expert articles, news, and analyses – strengthening PMR’s position as a thought leader.
Responsive and SEO-ready development: We coded the site to ensure full responsiveness on all devices, and implemented technical SEO best practices for better visibility in search engines.
Testing and post-launch support: After launch, we provided support in content publishing, onboarding internal teams, and implementing performance tracking tools.

Solution to the Problem:

Our collaboration resulted in a website that meets the expectations of a modern consulting company:

Transparent and user-friendly presentation of services and areas of expertise
Highlighted analytical reports and industry-specific resources
Intuitive navigation with fast access to contact and inquiry forms
SEO-optimized structure and clear content hierarchy
Fully responsive, professional design aligned with brand identity

Client Achievements:

Increased engagement with downloadable materials and reports
Improved lead generation through optimized contact forms
Higher number of inquiries from international clients
Greater visibility of blog content and expert analyses
Positive feedback from users and internal teams after the redesign

Why us?

We have experience working with research and consulting companies, where professionalism and clarity are key.
We understand B2B user needs and know how to design content and conversion flows for clients seeking expertise and contact.
Our process combines UX, content, and technology to deliver websites that both look good and perform.
We collaborate in an iterative model – flexible and responsive to feedback at every stage.
We aim for long-term partnerships – offering not only implementation, but continued support and development.