{"id":2196,"date":"2025-04-16T14:05:00","date_gmt":"2025-04-16T12:05:00","guid":{"rendered":"https:\/\/gorillasoftware.eu\/case-studies\/biznes-serwis-nowoczesna-platforma-dla-uslug-ksiegowych\/"},"modified":"2025-05-09T16:12:03","modified_gmt":"2025-05-09T14:12:03","slug":"biznes-serwis-nowoczesna-platforma-dla-uslug-ksiegowych","status":"publish","type":"case-study","link":"https:\/\/gorillasoftware.eu\/en\/case-studies\/biznes-serwis-nowoczesna-platforma-dla-uslug-ksiegowych\/","title":{"rendered":"Biznes Serwis \u2013 A modern platform for accounting"},"content":{"rendered":"\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Problem:<\/strong><\/strong><\/h2>\n\n\n\n

Biznes Serwis<\/strong> needed a modern website that:<\/p>\n\n\n\n

    \n
  • Centralizes the full service offering<\/strong> across accounting, legal consulting, and ERP implementation.<\/li>\n\n\n\n
  • Presents a comprehensive business approach<\/strong>, combining consulting and technology.<\/li>\n\n\n\n
  • Builds trust with client testimonials<\/strong> and project case studies.<\/li>\n\n\n\n
  • Enables fast contact and inquiries<\/strong> via a dynamic contact form.<\/li>\n\n\n\n
  • Includes an attractive blog section<\/strong> to educate clients and support SEO.<\/li>\n\n\n\n
  • Represents a professional and modern brand image<\/strong> in the digital space.<\/li>\n<\/ul>\n\n\n\n

    The previous website didn\u2019t reflect the current service scope or the company\u2019s image and lacked marketing tools and automation features.<\/p>\n\n\n\n

    Actions:<\/strong><\/h2>\n\n\n\n

    1. Needs analysis and audit of the previous site:<\/strong><\/p>\n\n\n\n

      \n
    • We conducted a UX audit and content analysis.<\/li>\n\n\n\n
    • Together with the client’s team, we defined strategic goals for the new website.<\/li>\n<\/ul>\n\n\n\n

      2. UX\/UI design:<\/strong><\/p>\n\n\n\n

        \n
      • We developed a consistent and elegant online visual identity.<\/li>\n\n\n\n
      • We ensured intuitive navigation and a well-thought-out content layout.<\/li>\n<\/ul>\n\n\n\n

        3. Services and cooperation section:<\/strong><\/p>\n\n\n\n

          \n
        • We divided the offer into three core pillars: accounting, legal advisory, and ERP systems.<\/li>\n\n\n\n
        • Each category is described in detail with proposed cooperation models.<\/li>\n<\/ul>\n\n\n\n

          4. Interactive modules:<\/strong><\/p>\n\n\n\n

            \n
          • We implemented dynamic inquiry forms.<\/li>\n\n\n\n
          • We added an extensive testimonials section with an automatic slider.<\/li>\n<\/ul>\n\n\n\n

            5. Blog and educational content:<\/strong><\/p>\n\n\n\n

              \n
            • We designed a visually appealing blog with thematic categories.<\/li>\n\n\n\n
            • Posts were SEO-optimized and equipped with an easy publishing system.<\/li>\n<\/ul>\n\n\n\n

              6. Integration with analytics and marketing tools:<\/strong><\/p>\n\n\n\n

                \n
              • Google Analytics, Meta Pixel, and conversion tracking tools were integrated.<\/li>\n\n\n\n
              • We implemented a system for automated email notifications.<\/li>\n<\/ul>\n\n\n\n

                7. Responsiveness and technical optimization:<\/strong><\/p>\n\n\n\n

                  \n
                • The website runs smoothly across mobile, tablet, and desktop.<\/li>\n\n\n\n
                • We optimized load speed and ensured compliance with current WCAG standards.<\/li>\n<\/ul>\n\n\n\n
                  \"\"<\/figure>\n\n\n\n
                  <\/div>\n\n\n\n

                  Solution to the Problem:<\/h2>\n\n\n\n

                  The new Biznes Serwis website became a multifunctional sales and branding tool<\/strong>. The platform:<\/p>\n\n\n\n

                    \n
                  • Clearly presents the service offering<\/strong> \u2013 users quickly find what they need.<\/li>\n\n\n\n
                  • Facilitates contact<\/strong> \u2013 forms, CTAs, and contact details are well-placed.<\/li>\n\n\n\n
                  • Strengthens expert positioning<\/strong> \u2013 with blog content, testimonials, and precise messaging.<\/li>\n\n\n\n
                  • Boosts marketing performance<\/strong> \u2013 analytics and automation support lead generation.<\/li>\n\n\n\n
                  • Professionally represents the brand<\/strong> \u2013 modern design and UX inspire trust.<\/li>\n<\/ul>\n\n\n\n
                    \"\"<\/figure>\n\n\n\n

                    Client Achievements:<\/strong><\/h2>\n\n\n\n
                      \n
                    • +65% increase in quote requests<\/strong> thanks to improved forms and service presentation.<\/li>\n\n\n\n
                    • Higher user engagement<\/strong> \u2013 more time spent on the site, lower bounce rates.<\/li>\n\n\n\n
                    • Better conversion from ad campaigns<\/strong> due to better UX and analytics.<\/li>\n\n\n\n
                    • Stronger brand perception<\/strong> \u2013 seen as an expert and technology partner.<\/li>\n\n\n\n
                    • Improved search visibility<\/strong> \u2013 organic traffic growth from optimized blog and performance.<\/li>\n<\/ul>\n\n\n\n

                      Why us?<\/strong><\/h2>\n\n\n\n
                        \n
                      • Experience in B2B services:<\/strong> We understand the needs of companies offering business services and know how to present them online.<\/li>\n\n\n\n
                      • Synergy of design and strategy:<\/strong> We combine aesthetics with business goals \u2013 creating not just pretty, but effective solutions.<\/li>\n\n\n\n
                      • Security and quality:<\/strong> We use enterprise-grade open-source technologies and modern hosting solutions.<\/li>\n\n\n\n
                      • Flexible approach:<\/strong> Every project is tailored \u2013 we adapt tools to real business needs and capabilities.<\/li>\n<\/ul>\n\n\n\n

                        Further Cooperation:<\/strong><\/h2>\n\n\n\n
                          \n
                        • ERP platform expansion:<\/strong> Integration of the site with the client\u2019s ERP system for generating offers and managing leads directly from the CMS.<\/li>\n\n\n\n
                        • Marketing support:<\/strong> Continued cooperation in content creation, SEO, and campaigns promoting Biznes Serwis\u2019s services.<\/li>\n\n\n\n
                        • Client service automation:<\/strong> Implementation of chatbots and CRM tools to manage communication with prospects.<\/li>\n<\/ul>\n\n\n\n

                          New Opportunities:<\/strong><\/h2>\n\n\n\n
                            \n
                          • Client panel:<\/strong> Secure login to view case statuses and access documents.<\/li>\n\n\n\n
                          • E-books and lead magnets:<\/strong> Expert materials in exchange for contact details (lead generation).<\/li>\n\n\n\n
                          • Mobile app:<\/strong> Planned application to enhance client communication and enable service use on the go.<\/li>\n\n\n\n
                          • Cloud integration:<\/strong> Tools for safe document sharing and real-time collaboration.<\/li>\n<\/ul>\n\n\n\n
                            \"\"<\/figure>\n\n\n\n

                            <\/p>\n","protected":false},"excerpt":{"rendered":"

                            Nowa strona Biznes Serwis to kompleksowa platforma prezentuj\u0105ca us\u0142ugi ksi\u0119gowe, prawne i ERP. Projekt obejmowa\u0142 analiz\u0119 UX, stworzenie nowoczesnego designu, wdro\u017cenie dynamicznych formularzy oraz sekcji blogowej i opinii klient\u00f3w. Serwis zosta\u0142 zoptymalizowany pod k\u0105tem SEO i szybko\u015bci dzia\u0142ania. Strona jest w pe\u0142ni responsywna, zintegrowana z narz\u0119dziami analitycznymi i gotowa do dalszej rozbudowy. To nie tylko wizyt\u00f3wka firmy, ale te\u017c skuteczne narz\u0119dzie marketingowe.<\/p>\n","protected":false},"featured_media":2187,"template":"","categories_case":[239],"class_list":["post-2196","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categories_case-finances"],"acf":[],"yoast_head":"\nBiznes Serwis \u2013 A modern platform for accounting - Gorilla App<\/title>\n<meta name=\"description\" content=\"Modern website for Biznes Serwis \u2013 accounting, legal, and ERP in one place. 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