{"id":1926,"date":"2025-01-13T23:00:47","date_gmt":"2025-01-13T21:00:47","guid":{"rendered":"https:\/\/gorillasoftware.eu\/case-studies\/eksperyment-gdynia-muzeum-gdynia\/"},"modified":"2025-05-09T16:13:31","modified_gmt":"2025-05-09T14:13:31","slug":"eksperyment-gdynia-muzeum-gdynia","status":"publish","type":"case-study","link":"https:\/\/gorillasoftware.eu\/en\/case-studies\/eksperyment-gdynia-muzeum-gdynia\/","title":{"rendered":"Eksperyment Gdynia \u2013 Gdynia Museum"},"content":{"rendered":"\n
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Problem:<\/strong><\/strong><\/h2>\n\n\n\n

Eksperyment Gdynia<\/strong>, a modern educational and cultural facility, faced the challenge of developing an innovative digital platform that would:<\/p>\n\n\n\n

    \n
  • Provide an interactive presentation<\/strong> of educational content and online exhibitions.<\/li>\n\n\n\n
  • Enable remote access<\/strong> to exhibits and educational materials.<\/li>\n\n\n\n
  • Create a functional ticket reservation system<\/strong> and facilitate visit organization.<\/li>\n\n\n\n
  • Improve communication with visitors<\/strong> through automated notifications and an FAQ section.<\/li>\n\n\n\n
  • Enhance user engagement<\/strong> via multimedia and interactive content.<\/li>\n<\/ul>\n\n\n\n

    The absence of appropriate digital tools limited the museum\u2019s accessibility for visitors outside the region and hindered the presentation of its rich educational resources online.<\/p>\n\n\n\n

    Actions:<\/strong><\/h2>\n\n\n\n
      \n
    1. Needs Analysis for the Museum and Its Audience:<\/strong>\n
        \n
      • Conducted an in-depth analysis of the museum\u2019s requirements and the expectations of its audience.<\/li>\n\n\n\n
      • Defined key functionalities, including virtual exhibitions, a ticket reservation system, and an educational materials section.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • UX\/UI Design:<\/strong>\n
          \n
        • Designed a modern, responsive user interface catering to diverse audiences\u2014from children to teachers and parents.<\/li>\n\n\n\n
        • Developed intuitive navigation to facilitate seamless user journeys.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Interactive Virtual Exhibitions:<\/strong>\n
            \n
          • Implemented a virtual exhibitions module with high-quality photos, videos, and interactive animations.<\/li>\n\n\n\n
          • Enabled users to explore exhibits and access knowledge in an engaging online format.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Ticket Reservation System:<\/strong>\n
              \n
            • Integrated an online booking module for purchasing tickets to exhibitions and special events.<\/li>\n\n\n\n
            • Deployed automated SMS and email notifications for booking confirmations.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Educational Materials Section:<\/strong>\n
                \n
              • Created a space for downloading educational resources, including worksheets, e-books, and guides.<\/li>\n\n\n\n
              • Introduced a newsletter subscription system to inform users about new materials and events.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • SEO Optimization:<\/strong>\n
                  \n
                • Optimized the website for search engines (SEO).<\/li>\n\n\n\n
                • Crafted content tailored to key phrases related to education and museums.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Responsiveness and Digital Accessibility:<\/strong>\n
                    \n
                  • Ensured full responsiveness on mobile devices and tablets.<\/li>\n\n\n\n
                  • Designed the website in compliance with WCAG (Web Content Accessibility Guidelines) standards.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                  • Analytics and Monitoring:<\/strong>\n
                      \n
                    • Integrated Google Analytics to track user behavior on the website.<\/li>\n\n\n\n
                    • Developed a KPI dashboard to monitor key metrics, such as visitor numbers and ticket conversions.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
                      \"\"<\/figure>\n\n\n\n
                      <\/div>\n\n\n\n

                      Solution to the Problem:<\/strong><\/h2>\n\n\n\n

                      The digital platform for Eksperyment Gdynia<\/strong> became an essential tool for building relationships with visitors and promoting the museum\u2019s educational resources. Key functionalities include:<\/p>\n\n\n\n

                        \n
                      • Interactive online exhibitions:<\/strong> Users can virtually explore exhibitions through multimedia and interactive tools.<\/li>\n\n\n\n
                      • Ticket reservation system:<\/strong> An intuitive booking process with automated notifications enhances the user experience.<\/li>\n\n\n\n
                      • Downloadable educational materials:<\/strong> A dedicated section supports teachers and parents in conducting lessons.<\/li>\n\n\n\n
                      • Responsiveness and accessibility:<\/strong> The website operates smoothly across devices and adheres to digital accessibility standards.<\/li>\n\n\n\n
                      • Improved communication:<\/strong> Visitors can easily access information via the FAQ section and contact forms.<\/li>\n<\/ul>\n\n\n\n
                        \"\"<\/figure>\n\n\n\n

                        Client Achievements:<\/strong><\/h2>\n\n\n\n
                          \n
                        • 45% increase<\/strong> in museum visitors due to improved access to information and virtual exhibitions.<\/li>\n\n\n\n
                        • 60% greater availability<\/strong> of online educational content thanks to interactive downloadable resources.<\/li>\n\n\n\n
                        • Enhanced visitor communication:<\/strong> Automated notifications and a user-friendly FAQ section boosted satisfaction.<\/li>\n\n\n\n
                        • Increased museum visibility:<\/strong> Optimized search engine presence and a professional website enhanced recognition.<\/li>\n\n\n\n
                        • Better visitor flow management:<\/strong> The online reservation system reduced queues and improved traffic handling.<\/li>\n<\/ul>\n\n\n\n

                          Why Us?<\/strong><\/h2>\n\n\n\n
                            \n
                          • Experience with cultural institutions:<\/strong> We deliver projects for museums, libraries, and educational centers.<\/li>\n\n\n\n
                          • Interactive solutions:<\/strong> We create dynamic and engaging digital tools.<\/li>\n\n\n\n
                          • SEO Optimization:<\/strong> We ensure high website visibility in search results.<\/li>\n\n\n\n
                          • Digital accessibility:<\/strong> Our websites comply with WCAG standards and cater to users with diverse needs.<\/li>\n<\/ul>\n\n\n\n

                            Further Cooperation:<\/strong><\/h2>\n\n\n\n
                              \n
                            • Mobile app for audio guides:<\/strong> Plan to develop a mobile app enabling visitors to explore exhibitions with audio guidance.<\/li>\n\n\n\n
                            • Expansion of educational content:<\/strong> Adding new resources, such as interactive textbooks and e-learning quizzes.<\/li>\n\n\n\n
                            • Communication automation:<\/strong> Integration with a CRM system for better contact management.<\/li>\n<\/ul>\n\n\n\n

                              New Opportunities:<\/strong><\/h2>\n\n\n\n
                                \n
                              • Interactive educational quizzes:<\/strong> Developing quiz modules to engage visitors in learning through fun.<\/li>\n\n\n\n
                              • Virtual school tours:<\/strong> Providing remote guided tours for school groups.<\/li>\n\n\n\n
                              • Online educational games:<\/strong> Introducing games that combine education with interaction and entertainment.<\/li>\n\n\n\n
                              • Visitor behavior analytics:<\/strong> Advanced analytics to study user behavior and tailor museum offerings accordingly.<\/li>\n<\/ul>\n\n\n\n
                                \"\"<\/figure>\n\n\n\n

                                <\/p>\n","protected":false},"excerpt":{"rendered":"

                                Eksperyment Gdynia is a modern educational museum that, through its innovative digital platform, extends its reach to visitors both onsite and online. The website combines interactive exhibitions, an intuitive ticket reservation system, and a comprehensive educational materials section, supporting teachers, parents, and students alike. With advanced analytics, SEO optimization, and compliance with WCAG standards, the platform ensures accessibility and engagement for a diverse audience, regardless of location or individual needs.<\/p>\n","protected":false},"featured_media":1925,"template":"","categories_case":[244],"class_list":["post-1926","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categories_case-education"],"acf":[],"yoast_head":"\nEksperyment Gdynia \u2013 Gdynia Museum - Gorilla App<\/title>\n<meta name=\"description\" content=\"An interactive online educational museum. 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