{"id":1748,"date":"2025-01-10T11:21:03","date_gmt":"2025-01-10T09:21:03","guid":{"rendered":"https:\/\/gorillasoftware.eu\/case-studies\/ap-szczepaniak-projekt-z-branzy-nieruchomosci\/"},"modified":"2025-05-09T16:10:12","modified_gmt":"2025-05-09T14:10:12","slug":"ap-szczepaniak-projekt-z-branzy-nieruchomosci","status":"publish","type":"case-study","link":"https:\/\/gorillasoftware.eu\/en\/case-studies\/ap-szczepaniak-projekt-z-branzy-nieruchomosci\/","title":{"rendered":"AP Szczepaniak \u2013 Real Estate Project"},"content":{"rendered":"\n
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<\/div>\n\n\n\n

Problem:<\/strong><\/strong><\/h2>\n\n\n\n

AP Szczepaniak<\/strong>, a company operating in the real estate and interior design sectors, faced the challenge of creating a modern digital tool that:<\/p>\n\n\n\n

    \n
  • Effectively showcased real estate offerings and interior design projects.<\/li>\n\n\n\n
  • Enabled clients to browse property portfolios and their specifications.<\/li>\n\n\n\n
  • Facilitated direct communication with advisors and company representatives.<\/li>\n\n\n\n
  • Automated the process of booking appointments and reserving properties.<\/li>\n\n\n\n
  • Enhanced the company\u2019s professional image online.<\/li>\n<\/ul>\n\n\n\n

    The lack of a functional website limited the company\u2019s ability to attract new clients, while manual reservation management led to errors and delays.<\/p>\n\n\n\n

    Actions:<\/strong><\/h2>\n\n\n\n
      \n
    1. Needs Analysis and Business Process Audit:<\/strong>\n
        \n
      • Assessed the needs of AP Szczepaniak\u2019s clients and analyzed competitors in the real estate market.<\/li>\n\n\n\n
      • Identified key issues: lack of cohesive offer presentation and limited access to a reservation module.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • UX\/UI Design:<\/strong>\n
          \n
        • Designed a modern and visually appealing interface focusing on intuitive navigation.<\/li>\n\n\n\n
        • Optimized the website for mobile and desktop devices.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Integrated Real Estate Portfolio:<\/strong>\n
            \n
          • Developed a dynamic property portfolio section with advanced filters and a search engine.<\/li>\n\n\n\n
          • Each property features a dedicated page with photos, descriptions, and technical specifications.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Reservation Module:<\/strong>\n
              \n
            • Implemented an online reservation module for scheduling visits and booking properties.<\/li>\n\n\n\n
            • Clients can select convenient meeting times and reserve specific properties directly through the site.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Contact Form and Online Communication:<\/strong>\n
                \n
              • Added an advanced contact form and a quick online chat feature.<\/li>\n\n\n\n
              • Automated email and SMS notifications confirm reservations and send reminders.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • FAQ and News Section:<\/strong>\n
                  \n
                • Created a frequently asked questions (FAQ) section to address common customer inquiries.<\/li>\n\n\n\n
                • Launched a blog and news section to share real estate market updates and interior design tips.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Analytics and Traffic Monitoring:<\/strong>\n
                    \n
                  • Integrated analytical tools to monitor website traffic, user behavior, and offer effectiveness.<\/li>\n\n\n\n
                  • Built a dashboard for analyzing key performance indicators (KPIs).<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                  • SEO Optimization:<\/strong>\n
                      \n
                    • Optimized the website for SEO, improving its ranking in Google search results.<\/li>\n\n\n\n
                    • Developed optimized content with keywords related to real estate and interior design.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
                      \"\"<\/figure>\n\n\n\n
                      \"\"<\/figure>\n\n\n\n
                      <\/div>\n\n\n\n

                      Solution to the Problem:<\/strong><\/h2>\n\n\n\n

                      The modern online platform developed for AP Szczepaniak <\/strong>became a key sales and communication tool. Key features include:<\/p>\n\n\n\n

                        \n
                      • Dynamic Real Estate Portfolio:<\/strong> Clients can easily browse offers, filter them by preferences, and view detailed descriptions.<\/li>\n\n\n\n
                      • Reservation Automation:<\/strong> The reservation module allows clients to quickly schedule visits and book selected properties.<\/li>\n\n\n\n
                      • Direct Communication:<\/strong> The contact form and online chat facilitate quick communication with advisors.<\/li>\n\n\n\n
                      • News and FAQ Section:<\/strong> The website provides up-to-date information and answers to frequently asked questions.<\/li>\n\n\n\n
                      • SEO Optimization:<\/strong> Improved visibility in search engines attracts new clients.<\/li>\n<\/ul>\n\n\n\n
                        \"\"<\/figure>\n\n\n\n

                        Client Achievements:<\/strong><\/h2>\n\n\n\n
                          \n
                        • 40% Increase in Inquiries:<\/strong> Within the first three months after launching the new website.<\/li>\n\n\n\n
                        • 50% Reduction in Response Times:<\/strong> Thanks to automated contact forms and reservation tools.<\/li>\n\n\n\n
                        • 35% Increase in Website Visits:<\/strong> Resulting in greater interest in the property offerings.<\/li>\n\n\n\n
                        • Improved Offer Management:<\/strong> A transparent portfolio system enables more effective management of property presentations.<\/li>\n\n\n\n
                        • Enhanced Customer Satisfaction:<\/strong> Intuitive navigation and automated notifications improved the user experience.<\/li>\n<\/ul>\n\n\n\n

                          Why Us?<\/strong><\/h2>\n\n\n\n
                            \n
                          • Experience in the Real Estate Sector:<\/strong> We deliver projects tailored to the specific needs of real estate companies.<\/li>\n\n\n\n
                          • Comprehensive Approach:<\/strong> From needs analysis to implementation and ongoing technical support.<\/li>\n\n\n\n
                          • Modern Technologies:<\/strong> We use tools that automate processes and simplify offer management.<\/li>\n\n\n\n
                          • User-Centric Design:<\/strong> Our platforms combine aesthetics and functionality, ensuring an excellent user experience.<\/li>\n<\/ul>\n\n\n\n

                            Further Cooperation:<\/strong><\/h2>\n\n\n\n
                              \n
                            • Offer Effectiveness Analysis Module:<\/strong> Planned implementation of an advanced tool for analyzing the effectiveness of marketing campaigns and user behavior on the site.<\/li>\n\n\n\n
                            • CRM System Expansion:<\/strong> Integration with CRM systems for client relationship management.<\/li>\n\n\n\n
                            • Marketing Optimization:<\/strong> Implementation of remarketing campaigns and automated sales follow-ups.<\/li>\n<\/ul>\n\n\n\n

                              New Opportunities:<\/strong><\/h2>\n\n\n\n
                                \n
                              • Mobile App Development:<\/strong> Building an app with features for browsing offers, scheduling appointments, and receiving push notifications.<\/li>\n\n\n\n
                              • 3D Virtual Tours of Properties:<\/strong> Adding a module for 3D virtual property tours.<\/li>\n\n\n\n
                              • Automated Offer Generation:<\/strong> A system for creating personalized offers for clients automatically.<\/li>\n\n\n\n
                              • SEO and Content Marketing Expansion:<\/strong> Regularly publishing guides, blogs, and expert articles.<\/li>\n<\/ul>\n\n\n\n
                                \"\"<\/figure>\n\n\n\n

                                <\/p>\n","protected":false},"excerpt":{"rendered":"

                                AP Szczepaniak is a modern online platform showcasing real estate and interior design offers. A dynamic portfolio, reservation automation, and SEO optimization attracted new clients and increased inquiries. With intuitive navigation and analytics integration, the company manages offers more effectively.<\/p>\n","protected":false},"featured_media":1737,"template":"","categories_case":[250],"class_list":["post-1748","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categories_case-real-estate"],"acf":[],"yoast_head":"\nAP Szczepaniak \u2013 Real Estate Project - Gorilla App<\/title>\n<meta name=\"description\" content=\"Modern online platform showcasing real estate and interior design offers with a dynamic portfolio and SEO optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorillasoftware.eu\/en\/case-studies\/ap-szczepaniak-projekt-z-branzy-nieruchomosci\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AP Szczepaniak \u2013 Real Estate Project - 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