{"id":1733,"date":"2025-01-10T10:35:48","date_gmt":"2025-01-10T08:35:48","guid":{"rendered":"https:\/\/gorillasoftware.eu\/case-studies\/arka-gdynia-klub-koszykarski\/"},"modified":"2025-05-09T16:10:21","modified_gmt":"2025-05-09T14:10:21","slug":"arka-gdynia-klub-koszykarski","status":"publish","type":"case-study","link":"https:\/\/gorillasoftware.eu\/en\/case-studies\/arka-gdynia-klub-koszykarski\/","title":{"rendered":"Arka Gdynia \u2013 Basketball Club"},"content":{"rendered":"\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Problem:<\/strong><\/strong><\/h2>\n\n\n\n

Arka Gdynia<\/strong>, one of Poland\u2019s top basketball teams, faced the challenge of creating a modern online platform that:<\/p>\n\n\n\n

    \n
  • Effectively informed fans about events, match results, and club news.<\/strong><\/li>\n\n\n\n
  • Enabled online ticket purchases for matches and club events.<\/strong><\/li>\n\n\n\n
  • Supported the sale of official club merchandise.<\/strong><\/li>\n\n\n\n
  • Strengthened fan engagement through interactive content and community involvement.<\/strong><\/li>\n\n\n\n
  • Ensured transparency and fast information flow between the club and its fans.<\/strong><\/li>\n<\/ul>\n\n\n\n

    The previous website was technologically outdated, difficult to navigate, and failed to meet modern UX\/UI standards. It lacked live score functionality, an effective ticketing module, and tools for managing fan communication.<\/p>\n\n\n\n

    Akcje:<\/h2>\n\n\n\n
      \n
    1. Club and Fan Needs Analysis:<\/strong>\n
        \n
      • Conducted a detailed analysis of the club management’s expectations and fan behavior on the old website.<\/li>\n\n\n\n
      • Identified key functionalities to be implemented on the new platform.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • UX\/UI Design:<\/strong>\n
          \n
        • Designed a modern, dynamic user interface that is intuitive and compatible with various devices (mobile and desktop).<\/li>\n\n\n\n
        • Incorporated an attractive design reflecting the club\u2019s colors and brand identity.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Live Score Module:<\/strong>\n
            \n
          • Implemented a “live score” feature, enabling fans to track match progress in real-time.<\/li>\n\n\n\n
          • Added functionality for team and individual player statistics.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Online Ticketing System:<\/strong>\n
              \n
            • Developed an online ticketing module with a seat selection feature.<\/li>\n\n\n\n
            • Integrated the platform with electronic payment systems.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • E-Store with Club Merchandise:<\/strong>\n
                \n
              • Created a functional e-commerce store offering club merchandise, apparel, and accessories.<\/li>\n\n\n\n
              • Included dynamic product filters and an intuitive shopping system.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • News and Multimedia Section:<\/strong>\n
                  \n
                • Launched a blog with updates on club activities, match reports, and player interviews.<\/li>\n\n\n\n
                • Added a multimedia section featuring photo galleries and video content.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                • Newsletter and Notification Module:<\/strong>\n
                    \n
                  • Integrated a newsletter feature and automatic email\/SMS notifications for upcoming matches and events.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
                  • Analytics and Performance Monitoring:<\/strong>\n
                      \n
                    • Integrated analytical tools to monitor website traffic, user engagement, and sales performance.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
                      \"\"<\/figure>\n\n\n\n
                      \"\"<\/figure>\n\n\n\n
                      <\/div>\n\n\n\n

                      Rozwi\u0105zanie Problemu:<\/h2>\n\n\n\n

                      The new online platform for Arka Gdynia became the primary source of information for fans and a central tool for managing club-to-fan communication. Key features include:<\/p>\n\n\n\n

                        \n
                      • Live Scores:<\/strong> Fans can track matches in real-time and analyze statistics.<\/li>\n\n\n\n
                      • Online Ticketing System:<\/strong> Easy and fast access to tickets for club events.<\/li>\n\n\n\n
                      • Online Store:<\/strong> Purchase official club merchandise with home delivery options.<\/li>\n\n\n\n
                      • News Section:<\/strong> Regular updates on matches, events, and club life.<\/li>\n\n\n\n
                      • Integrated Communication:<\/strong> Newsletters and automatic notifications boosted fan engagement.<\/li>\n\n\n\n
                      • Analytics and Reporting:<\/strong> The club gained insights into website traffic and sales data.<\/li>\n<\/ul>\n\n\n\n
                        \"\"<\/figure>\n\n\n\n

                        Osi\u0105gni\u0119cia Klienta:<\/h2>\n\n\n\n
                          \n
                        • 60% Increase in Online Ticket Sales:<\/strong> Driven by an intuitive reservation and payment system.<\/li>\n\n\n\n
                        • 40% Increase in Club Merchandise Sales:<\/strong> Enabled by an integrated e-commerce module.<\/li>\n\n\n\n
                        • Improved Communication with Fans:<\/strong> Automatic newsletters and notifications enhanced fan engagement.<\/li>\n\n\n\n
                        • 55% Increase in Website Traffic:<\/strong> Traffic surged in the first quarter after launching the platform.<\/li>\n\n\n\n
                        • Higher Community Engagement:<\/strong> Fans spent more time on the site, tracking results and news.<\/li>\n<\/ul>\n\n\n\n

                          Dlaczego my?<\/h2>\n\n\n\n
                            \n
                          • Experience in Creating Sports Platforms:<\/strong> We have completed projects for various sports clubs and organizations.<\/li>\n\n\n\n
                          • Comprehensive Approach:<\/strong> From needs analysis to implementation and technical support.<\/li>\n\n\n\n
                          • Modern Technologies:<\/strong> We use the latest IT tools and solutions tailored to the sports sector.<\/li>\n\n\n\n
                          • Focus on UX\/UI:<\/strong> We design intuitive and visually appealing platforms that engage users.<\/li>\n<\/ul>\n\n\n\n

                            Dalsza wsp\u00f3\u0142praca:<\/h2>\n\n\n\n
                              \n
                            • VIP Zone for Sponsors and Partners:<\/strong> Planned implementation of an exclusive section for sponsors with access to statistics and premium materials.<\/li>\n\n\n\n
                            • Loyalty Program:<\/strong> Introduction of a loyalty program with points and discounts for dedicated fans.<\/li>\n\n\n\n
                            • Further Optimization of Marketing Campaigns:<\/strong> Plans for advanced remarketing and marketing automation campaigns.<\/li>\n<\/ul>\n\n\n\n

                              Nowe mo\u017cliwo\u015bci:<\/h2>\n\n\n\n
                                \n
                              • Mobile App:<\/strong> Development of a dedicated mobile app with match notifications, ticket purchases, and interactive fan features.<\/li>\n\n\n\n
                              • Live Match Streaming:<\/strong> Implementation of live streaming functionality for registered users.<\/li>\n\n\n\n
                              • Fan Gamification:<\/strong> Introduction of interactive features such as quizzes, fan rankings, and virtual rewards.<\/li>\n\n\n\n
                              • Partnerships with Other Clubs:<\/strong> Potential for experience-sharing and integration with other sports club platforms.<\/li>\n<\/ul>\n\n\n\n
                                \"\"<\/figure>\n\n\n\n

                                <\/p>\n","protected":false},"excerpt":{"rendered":"

                                Arka Gdynia is a modern sports platform that allows live score tracking, online ticket and merchandise purchases, and fan integration through dynamic content. With UX\/UI optimization and modern technologies, the platform boosted sales and community engagement.<\/p>\n","protected":false},"featured_media":1732,"template":"","categories_case":[249],"class_list":["post-1733","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","categories_case-sports"],"acf":[],"yoast_head":"\nArka Gdynia \u2013 Basketball Club - Gorilla App<\/title>\n<meta name=\"description\" content=\"Sports platform: live score tracking, online ticket and merchandise purchases, and fan integration through dynamic content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorillasoftware.eu\/en\/case-studies\/arka-gdynia-klub-koszykarski\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arka Gdynia \u2013 Basketball Club - Gorilla App\" \/>\n<meta property=\"og:description\" content=\"Sports platform: live score tracking, online ticket and merchandise purchases, and fan integration through dynamic content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gorillasoftware.eu\/en\/case-studies\/arka-gdynia-klub-koszykarski\/\" \/>\n<meta property=\"og:site_name\" content=\"Gorilla App\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61561764593708\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T14:10:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gorillasoftware.eu\/wp-content\/uploads\/2025\/01\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"389\" \/>\n\t<meta property=\"og:image:height\" content=\"274\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@softgorillas_SH\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gorillasoftware.eu\/en\/case-studies\/arka-gdynia-klub-koszykarski\/\",\"url\":\"https:\/\/gorillasoftware.eu\/en\/case-studies\/arka-gdynia-klub-koszykarski\/\",\"name\":\"Arka Gdynia \u2013 Basketball Club - 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