RespectKraków – The City’s Multimedia Information and Education Platform

Problem:

The need to create a central digital hub for the campaign that reaches a wide audience in a modern way. Challenges included:

• The necessity to convey important rules (e.g., night-time quiet hours, etiquette) in an attractive and non-antagonistic manner.
• Ensuring full bilingualism (PL/EN) to serve tourist traffic.
• The requirement for high performance and excellent display on mobile devices (Mobile First).
• Meeting strict accessibility standards for people with disabilities (WCAG).
• Managing dynamic content and multimedia (videos, maps, PDFs) by the editorial team.

Actions taken:

• Selection of an advanced tech stack: We chose the Symfony framework along with the Sulu CMS system, allowing for the creation of a flexible and secure backend. The frontend layer was built on Tailwind CSS and the Hotwire (Stimulus) framework, ensuring speed without page reloads.
• Designing a modular content architecture: We created a system of dedicated content blocks (so-called “bricks”), such as Hero sections, cultural offer cards, “Remember” modules, and interactive lists of tourist information points. This allows for any configuration of the homepage layout.
• Implementation of a multimedia management system: We configured the Sulu Media module, enabling efficient management of photo collections, video materials, and downloadable PDF files, ensuring their automatic optimization for various screen resolutions.
• Optimization for UX and interactivity: We implemented smooth animations and UI components that increase user engagement. Key sections, such as “Don’t be noisy!”, received dedicated visual settings using video and promotional banners.
• Compliance with WCAG standards: Every interface element was designed and implemented with accessibility in mind, including appropriate contrast, font legibility, and full support for screen readers.
• Implementation of “Emergency & Info” functionality: We prepared dedicated modules with emergency numbers, descriptions, and a list of Tourist Information Points (names, addresses, opening hours), providing real utility for tourists in crisis situations.
• SEO and Meta-tag integration: Each subpage was equipped with a dedicated panel for managing meta-data (title, description, keywords), guaranteeing high visibility for the campaign in search engines.

Solution to the Problem:

The new website fully realizes the branding and information goals of the City of Kraków:

• Intuitive CMS system, allowing for instantaneous updates of content and promotional materials.
• Full Responsiveness (RWD), ensuring comfortable browsing on smartphones while exploring the city.
• Clear rules section (#KrakowRules), which educates through friendly icons and concise messages.
• Dedicated cultural module, encouraging the use of local event offers and gastronomy.
• Multilingualism, allowing the campaign to reach tourists from all over the world.

Client Achievements:

• Successful implementation of a professional online image for the #RespectKrakow campaign.
• Increased accessibility of information regarding city rules for foreigners.
• Improvement of digital accessibility of city resources thanks to WCAG standards.
• Simplification of the publishing process for educational materials (PDF brochures, videos) for city officials.
• Building a technological foundation for the further development of the city’s tourism functions.

Why Us?

1. We specialize in Sulu CMS technology, which combines programming flexibility with simplicity of use for the client.
2. We have experience in projects for the public sector, where transparency, security, and accessibility are paramount.
3. We combine visual aesthetics (modern design) with technological excellence (Tailwind, Hotwire).
4. We approach projects holistically – from server configuration and database architecture to the last detail of frontend animation.

Further Cooperation:

• Maintenance and Security: Regular updates of the Symfony and Sulu frameworks and monitoring of service stability.
• Functional Development: The possibility of adding new language versions and expanding with additional thematic modules.
• Analytics and SEO: Traffic monitoring and content optimization for the phrases most frequently searched by tourists.

New Opportunities:

• Implementation of interactive maps with geolocation for information points and monuments.
• Integration with city notification systems or event calendars (API).
• Creation of a dedicated panel for campaign partners to download branding materials.
• Expansion potential for a city game module or educational quizzes for younger tourists.